THE LIVE NATION U2 360° TOUR ENVIRONMENTAL IMPACT STRATEGY UNPRECEDENTED COMMITMENT TO A NET ZERO EMISSIONS GOAL FOR THE GLOBAL TOUR
Live Nation, the producers of the U2 360° Tour, are committed to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the Tour's direct carbon footprint through a comprehensive reduction and offset strategy.
MusicMatters™, a division of EFFECT Partners™, is the Tour's official Environmental Advisor and continues to be the world leader for environmental impact reduction of music tours and festivals.
On the Live Nation U2 360° Tour, EFFECT™ works with production, venues, and fans to reduce the environmental impact of the Tour without compromising the quality of the fan experience. Production efforts include waste reduction, composting, material recycling, and environmnetal education. The EnviroRider™ asks stadiums to increase their recycling efforts and trial new initiatives such as composting, sod recycling/composting, energy conversation, and VIP parking for hybrid cars and carpoolers.
“Because this Tour has a broad reach geographically and within the touring industry, we’ve had the opportunity to not only reduce the impact of this Tour, but work with the venues to integrate long-term sustainability practices,” said Michael Martin, EFFECT™ Founder and President.
Fans can get involved as well.
- Coordinate carpool and reduce fan travel emissions with
PickupPal - Offset fan travel emissions with
Offset Options - Look for U2’s Green Team volunteers when you get to the show, help them recycle!
In addition to the environmental reduction initiatives, the Tour’s carbon emissions are calculated and an offset strategy will be announced at the conclusion of the 2011 Tour.
ABOUT LIVE NATIONLive Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors
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ABOUT EFFECT Partners™
MusicMatters™ is a division of EFFECT Partners™, the leading social marketing agency in the U.S. EFFECT™ develops and executes credible campaigns designed to create meaningful social change that helps businesses grow. Over the last 13 years, EFFECT™ has led the way with reducing the music industry's environmental impact by introducing systemic changes such as the EnviroRider™, water refill stations, carbon offsets, travelling ecofestivals, Greenloads, and biofuels. In addition to their music industry-changing sustainability innovations, EFFECT™ is a global leader of event sustainability work and known for their work with the global tours of U2, Dave Matthews Band, Black Eyed Peas, Jack Johnson and more. EFFECT Partners™ is headquartered in Minneapolis, MN. www.effectpartners.com
