As U2's Elevation Tour returns to America, the last rock star may have finally found what he's looking for, reports Andrew Essex in a Details Magazine cover story.
To coincide with the first of four London dates on Elevation 2001 tonight, Radio Two in the UK broadcasts the first of a two part documentary The U2 Story.
Compared to a lot of bands I have worked with,' says Tommy Whitelaw. 'U2 put a lot of time into the quality of their merchandising. What we are selling on tour is what they have selected from many more items.